one global sync rights data terminal ◎ for songs *and* recordings ◎ 100% impartial ◎ who controls which shares_ of which songs_ in which territories_ and under which usage parameters ◎ 100% global ◎ designed with music supervisors ◎ worldwide music rights information ◎ for songs *and* recordings ◎ all in one place ◎ all in one standardized format ◎ 100% impartial ◎ live *real-time* rights verification ◎
one global sync rights data terminal ◎ for songs *and* recordings ◎ 100% impartial ◎ who controls which shares_ of which songs_ in which territories_ and under which usage parameters ◎ 100% global ◎ designed with music supervisors ◎ worldwide music rights information ◎ for songs *and* recordings ◎ all in one place ◎ all in one standardized format ◎ 100% impartial ◎ live *real-time* rights verification ◎
licensing music was too difficult_
licensing music was too difficult_
<the problem:
< people wanting to legally license a piece of music for a commercial project struggle to locate even the basic rights information they need in order to do so.
< these prospective music buyers are spending 2-3 hours per day just trying to piece together potential ‘clues’ from dozens of isolated and inconsistent databases.
< widespread confusion over even who controls which rights has left artists + songwriters unable to compete in today’s ‘need-it-now’ entertainment business.
< unknown ‘utility music’ is now making 2x as much money as every record company combined. all because there is not a single trusted source of live, reliable, unified, worldwide sync rights information.
>the solution:
so we made it easier.
> alloy first introduced one global data format for the music licensing industry’s most critical information — standardizing the way that sync rights metadata is managed — for every song and recording in the world.
> alloy now operates as one global data terminal via which standardized worldwide sync rights information can be >viewed >updated >updated >verified >transmitted everywhere … in real-time.
> alloy’s 100% neutrality ensures that this live access to uniform + verified worldwide sync rights information can be provided to all parties — of all sizes — on all sides of the global music licensing economy.
and that’s good, for everyone.
>>the outcome:
and that’s good, for everyone
>> by making it quicker for music buyers to find the information they need — in one place — alloy makes it easier for people to license the song that they actually want to use in their project.
>> this reduces the chances of them giving up — and having to use another song (or a piece of utility music) and this means more money reaching artists and songwriters.
>> not a “middle-man” — alloy doesn’t get in the way of deals or negotiations — on the contrary, alloy simply gives everyone all the information they need to do their jobs — and to get more deals done, faster.
“now tell me about…”
◎ "sync goes digital" ◎ one global sync rights data terminal ◎ for songs *and* recordings ◎ 100% impartial ◎ for everyone ◎ 100% global ◎ API+MCP connectivity coming 2026 ◎ designed with music supervisors ◎ worldwide music rights information ◎ for songs *and* recordings ◎ all in one place ◎ all in one standardized format ◎ 100% impartial ◎ for everyone ◎ live *real-time* rights verification ◎ secure private network ◎ API+MCP connectivity coming 2026
◎ "sync goes digital" ◎ one global sync rights data terminal ◎ for songs *and* recordings ◎ 100% impartial ◎ for everyone ◎ 100% global ◎ API+MCP connectivity coming 2026 ◎ designed with music supervisors ◎ worldwide music rights information ◎ for songs *and* recordings ◎ all in one place ◎ all in one standardized format ◎ 100% impartial ◎ for everyone ◎ live *real-time* rights verification ◎ secure private network ◎ API+MCP connectivity coming 2026
our objective.
We believe that it should be easier and faster for people to license and pay for the one-time commercial use of a song or recording.
The biggest missing piece of the global music licensing economy has always been instant access to live, reliable, worldwide sync rights information — for every song and recording in the world.
So our objective is simple: to provide everyone who needs it — with exactly that.
Impartially. Globally. Instantly.
