Cookies Notice

Last updated: 13th November 2025

Our Cookies Policy forms part of our Privacy Policy and capitalised terms not otherwise defined herein shall have the meanings given to them in our Privacy Notice. Please also see our Terms of Use which governs the use of ALLOY (as defined in our Privacy Policy) more widely.

As with virtually all websites and apps, we (and the third-party services providers we use) may make use of cookies and other similar technologies for storing information when you visit or interact with ALLOY. These can be used to enhance your experience on ALLOY e.g. by remembering your preferences, tailoring ads to you or managing your ability to access the ALLOY.

This Cookies Notice describes how we use cookies and the choices you have when it comes to managing their use.

What are cookies?

Cookies are small text files stored by and read from your device, for example, when you visit a website. Session cookies are used to track your current visit and expire when you close the browser. Persistent cookies are used to store your preferences. For example, if you choose “remember me” at login, a persistent cookie is set to save you from having to log in again the next time you visit. Persistent cookies last until their expiry date or until you or your browser settings deletes them.

Cookies are useful because they allow us and our partners to uniquely recognise your device and provide a more continuous and tailed experience for you when you use ALLOY.

For more information on cookies you may refer to

• https://en.wikipedia.org/wiki/HTTP_cookie

• https://www.aboutcookies.org/

What is meant by ‘similar technologies’?

While we mainly use cookies, we and third party service providers we use may also make use of similar technologies. These include:

• Pixels / web beacons: Pixels are tiny snippets of code embedded into web pages or emails used to identify users and their actions. For example, to see if an email was delivered or read.

• Local storage: Local storage is a mechanism whereby information is stored locally on your device. Local storage may be used by us or third parties to tailor what is shown to you based on your usage of ALLOY.

What cookies do we use?

We use cookies for a variety of reasons detailed below:

Essential cookies

These are cookies that are necessary in order for ALLOY to function properly – these are often referred to as ‘strictly necessary’ cookies. As these are intrinsic to the operation of ALLOY, these cannot be switched off and we do not require your consent to operate these cookies.

Non-essential cookies

These are cookies used to allow us to monitor the performance of ALLOY and which help us to ensure that ALLOY operates effectively (commonly called ‘functional cookies’). In particular, non-essential cookies help us to:

·       understand how ALLOY is used, and enhance the performance of ALLOY;

·       collect information about how effective marketing campaigns are, or to enable ALLOY to be customised to you; and

·       deliver advertising messages that are relevant to you.

These cookies are currently set by third parties (including Salesforce) and we do not have access to or control over the technologies used by these cookies.

The cookies currently used on ALLOY are set out below: